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For Release:
November 28, 2005 |
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PARSIPPANY, NJ November 28, 2005 — Quadrant
HealthCom Inc. is pleased to announce a new design and circulation format
for its women’s health publication, The Female Patient®. While
continuing its mission to serve readers with cutting-edge, practical
and clinically relevant educational content, The Female Patient® will
reach a select group of healthcare providers for women.
Beginning with the January 2006 issue, The Female Patient® will publish
one edition per month reaching the universe of ob/gyns, 12,100 primary
care physicians identified by volume of female patients and related prescribing
activity and 8,000 nurse practitioners who are self-designated in women’s
healthcare. It is this highly productive circulation of 62,000 prescribers
that drives the female health market.
Celebrating its 30th year in publication, The Female Patient® , has
undergone a complete design and layout change. The cover has been redesigned
with a more contemporary look and will increase appeal to readers by
highlighting article titles and providing page numbers for easier access
to content. Inside the publication, readers will find more graphics,
more color and succinct departments and articles. The Female Patient’s
makeover was done with the input from readers and its Editorial Board
to insure that its’ new look meets reader needs.
The Female Patient is the only women’s health publication that
delivers these three segments of crucial providers where the primary
care physicians and nurse practitioners are offered as bonus circulation.
That’s a 50% greater reach to those specialists that matter most
in women’s health. To create even greater value, advertisers can
take advantage of other incentive programs like the Women’s Health
Continuity Program and combined frequencies with other QHC publications.
About Quadrant HealthCom
Quadrant HealthCom Inc., a publisher of seven medical journals and multiple
educational programs, is redefining the four cornerstones of health care
communications: thought-leaders, editorial content, physicians and patient
care. Our thought leaders provide the direction that allows us to develop
our editorial content, which is then distributed to our 350,000 physicians
and their patients, to ensure more effective health care. Quadrant produces
journals in the primary care and specialty care fields, including the federal,
women’s health, dermatology and orthopedics markets, serving physicians
and other medical professionals. Quadrant HealthCom Inc. also develops
specialized communications including Interactive Multimedia Development,
Meetings Development and Management, Customized Print Publications/Special
Editions and Continuing Medical Education programs.
Contacts:
Contacts: Amy L. Clarke, SVP/Group Publisher: 973-206-8950
Quadrant HealthCom Inc.
7 Century Drive, Suite 302, Parsippany, NJ 07054-4603
Tel: (973) 206-3434 Fax: (973) 206-9378
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